Experienced business and marketing professional. I have worked across business functions, from running strategy & operations, customer experience to marketing. I am an expert in digital marketing and have had the unique experience of building and scaling the digital marketing, media, social & analytics functions at Microsoft and Facebook for Asia Pacific. I have built teams from scratch as well as scaled teams to meet business needs.

I am experienced in building insights driven business strategy across the complex APAC region, advertising and media buying, both brand and performance driven campaigns, multi-channel measurement strategy, cross country people management, advocacy for customer centric approaches and delivering & scaling impact.

I am people focussed and believe in building a culture where we can bring our authentic selves to work as well as do enriching & impactful work. Strong believer in building right for delivering right - right capabilities, right organization structures and right investments for delivering for the present but also planning for scale and targeted impact in future.