Donald Lim is VMLY&R Asia’s Regional Head, Customer Experience. He leads a best-in-class regional team of product managers, analytics consultants and experience designers while establishing global frameworks for Experiences & Technology delivery.

Donald started as an analytics professional in Silicon Valley back when it’s known as Urchin and Omniture until he dives into Experience Design. He is a strong advocate of both Evidence-Based Design and Emotional Design and has incorporated these frameworks in several global design agencies to deliver real business outcomes for brands. He works with clients across many verticals, including Ford, MetLife, Caltex, Hilton, Cathay Pacific, Nike, Electrolux, Sony, HSBC, Singtel and Temasek.

Donald is also a horticulturist with a black thumb and an experimental chef. For what he lacks in natural talent, he builds contraption to automate it so he can grow exotic herbs to use in his next farm-to-table dish.

Donald studied Management Science and Engineering in Stanford. He also received alumni of the year award from the National University of Singapore for his thought-leadership in the experience design.